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History Rhode Island beginnings The origin of the Fruit of the Loom company dates back to 1851 in Rhode Island, [7] [8] when textile mill owner Robert Knight and his brother Benjamin established the "B.B. and R. Knight Corporation" after they acquired the Pontiac Mills in Warwick, Rhode Island.

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In 1893, Fruit of the Loom introduced its original logo, featuring four fruits - a red apple, purple grapes, light berries, and green grapes - enclosed within a square frame. The illustration was set against a vegetative background with a cloud hovering above it. The brand's name "Fruit of the Loom" was inscribed on a golden brown.

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The Fruit of the Loom logo shows four fruits—red apple, purple grapes, light berries, and green grapes on a square frame. And inside a golden brown banner was the brand's name—Fruit of the Loom in uppercase letters. The emblem featured the cloud and a vegetative background.

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1962 - 1978: The fifth version of the Fruit of the Loom logo. After almost thirty years of the logo resembling a coin, this logo styling was updated to be a white ellipse. To better convey the name of the brand, the wordmark was enlarged and made more legible, with some of the letterings underlined. Image source.

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The logo of Fruit of the Loom is a simple design with the company's name in the text, a "F.O.T.L." logo, and a cornucopia in the background. Some people believe that this cornucopia is meant to represent fertility, which is why it is present on the logo. The company has had 7 logos throughout its lifetime.

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1970s Then in the 1970s Fruit of the Loom ramped up their production of blanks with the following generic tag. It probably started as exclusively 100% cotton but then slowly morphed into 50/50 at some point late in the decade. Some of these tags boasted "Dacron Polyester" and there's also a rare sticker version of this tag. 1980

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An evolving Fruit of the Loom t shirt clothing tag label history by year. How I came up with the years for the tags: The date on a graphic tee doesn't necessarily mean that was the date the shirt was produced. The copyright dates are the date the image itself was copyrighted and not necessarily when the shirt was printed.

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By Asim Akhtar (CEO) 50 Unveiled Secrets: The Evolution of Fruit Loom Tags - 2024 Here are 10 short statistics about the evolution of Fruit Loom tags: In 2024, Fruit Loom tags have undergone a significant transformation. The new tags are designed to provide enhanced comfort and functionality.

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Fruit of the Loom also made apparel history with its popular pocket T-shirt. Produced in a rainbow of colors, the wardrobe staple's flexibility made it a consumer favorite for decades. In 1982, sales of men's and boy's white underwear accounted for 80 percent of the company's revenues, but by 1988, brand extensions comprised more than 40.

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In December 2023, one of the most common examples of the Mandela Effect saw renewed online attention thanks in part to a TikTok video on the topic: that the Fruit of the Loom company logo once.

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Fruit of the Loom was born in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles in Warwick, Rhode Island. In 1871, Fruit of the Loom® was registered as an official trademark, making it one of the world's oldest brands — predating the invention of light bulbs, cars and telephones!

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The Early 20th Century In 1928, Fruit of the Loom started licensing their brand to manufacturers of finished clothing lines. Around the time when a marked number of the company lost many of its direct consumers, a young immigrant by the name of Jacob Goldfarb launched his own clothing business.

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The original Fruit of the Loom logo, dating back to the early 20th century, is vividly remembered by many as containing a cornucopia or horn of plenty behind the fruit cluster. However, a review of company records and archived logo imagery confirms that no such cornucopia ever existed.