Miller Lite and J Balvin Unveil ‘BodegaWear’ Streetwear Collection

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Aug. 11, 2021 at 6:08 PM. CHICAGO - Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller.

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As part of the limited-edition pint launch, Miller Lite and J Balvin are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year's worth of Miller Lite.

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If you're ready to channel major J Balvin vibes while sippin' on some brews, you can purchase the limited-edition Miller Lite aluminum pints at major retailers nationwide. The design is.

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Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton's playful neon lightning motif. Similar to last year's McDonald's collab, the exclamatory "¡ES JOSE TIME!" campaign is steeped in J Balvin's signature colors while offering up some in.

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Credit: Miller Lite. When reggaeton singer J Balvin contracted COVID-19 last August, he had an epiphany: "We're all the same, it doesn't matter who you are or what you do," the "Mi Gente.

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March 7, 2022. by The Metal Packager Team. Miller Lite's iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminium pints available nationwide featuring J Balvin's signature lightning bolt, bright electric hues, and whimsical sketches - plus, they come with a.

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During an interview with PEOPLE about his brand new limited edition Miller Lite aluminum pints, J Balvin says the packaging is inspired by his personality — and revealed how he keeps that.

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Attendees were able to have a beer with J Balvin and get a first look of the hyper-limited-edition cans that J Balvin and Miller Lite designed together. Check out people's reaction here .

J Balvin and Miller Lite Give Back To Latino Businesses

Miller Lite is the original light beer brewed for more taste with 4.2% ABV. Light calorie beer at only 96 calories with 3.2g of carbs per 12 fl. oz. serving. More taste. Half the carbs of Bud Light.

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In addition to J Balvin's Tab, Miller Lite is bringing back the Balvin-inspired limited-edition pints as a continuation of their mission to support and empower the Latino community.

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The partnership between J Balvin and Miller Lite—which, full transparency, was the launching point for this interview—includes limited-edition cans for customers that feature J's signature.

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To mark the partnership, Miller Lite and J Balvin are introducing J Balvin's Tab, a program where legal-age consumers can enter for a chance to have their bar tab covered* by the musician, as well as other prizes like signed merch. Starting March 1, Miller Lite and J Balvin will be giving away up to 10,000 beers a week through April 30.

Miller Lite, J Balvin Launch BodegaWear Merchandise Collection

Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton.

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CHICAGO, March 3, 2022 /PRNewswire/ -- Miller Lite's iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin's signature lightning bolt, bright electric hues, and whimsical sketches - plus, they come with a chance to.

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How J Balvin Shed His Superstar Exterior to Show 'José' Underneath for New Miller Lite Campaign. J Balvin is showing who he truly is for his new Miller Lite collaboration, aptly titled "Es.

Miller Lite and J Balvin Unveil ‘BodegaWear’ Streetwear Collection

Balvin has teamed up again with Miller Lite to give back to Latino businesses through their continued work with Accion Opportunity Fund. Beginning Wednesday, March 1, fans will be able to enter.