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Jif raises awareness about the plight of abandoned celery sticks, who so often go neglected at yearly Super bowl parties. The camera zooms slowly in on one such pile of un-crunched celery on a plate of playoffs snacks. With a jar of its creamy peanut butter in hand, Jif says you can be the change this Super Bowl by enjoying a tasty peanut butter and celery stick treat.

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Save the Celery: a case study. The story of Jif's intervention and Celery's redemption.

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Jif is on a mission to Save the Celery - reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif.

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According to recent stats, only 14% of people actually prefer celery with their wings. That's where Jif comes in, swooping in to save the day with their ingenious #SaveTheCelery campaign. Disrupting the Status Quo: With their latest campaign, Jif is challenging the status quo and shining a spotlight on the underappreciated veggie. Teaming up.

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In an effort to Save the Celery, Jif is offering you a chance to win a FREE jar of Jif Peanut Butter delivered directly to your door on Game Day! As Jif puts it: Every year during the Big Game, America eats over one billion chicken wings - leaving millions of celery stalks heartlessly neglected, thrown away, and left to languish. But rest assured, you can make a snack to make a difference.

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That's why, this February, Jif is on a mission to Save the Celery - reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif Peanut Butter. In other words, they can make a snack to make a difference. "Every host of a Big Game party knows the.

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Jif is on a mission to Save the Celery - reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif Peanut Butter. In other words, they can make a snack to make a difference. Now that we know it'll be the Kansas City Chiefs and San Francisco 49ers.

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In addition, #SaveTheCelery offers a free jar of Jif peanut butter to chicken wing enthusiasts as a plea to save the celery side. The Ringer's Bill Simmons will also promote the hashtag in his.

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JIF - "Celery Sorrows" (2024) :30 (USA) by: Dabitch, Feb 8 2024 - 11:32pm. By Dabitch on February 8, 2024 - 23:32. Every year, millions of little celery bits are discarded, left uneaten and unloved. Americans devour 1 billion wings during the Super Bowl, but only 14% of wing-fans prefer the celery. You can help save the celery, by eating it.

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FYI: gif is pronounced like Jif Peanut Butter. Smooth, creamy, and made with that fresh-roasted peanut taste you love—Jif® Creamy Peanut Butter is perfect for sandwiches, baking, and spoons.

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Customers can visit www.savethecelery.com on Sunday February 11, to get a free jar of Jif* for delivered by Gopuff in minutes, saving the celery one stalk at a time - all without missing a.

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Customers can visit www.savethecelery.com on Sunday February 11, to get a free jar of Jif* delivered by Gopuff in minutes, saving the celery one stalk at a time - all without missing a moment of.

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A 2020 survey from the National Chicken Council shows that only 14% of people prefer celery at Super Bowl parties. That's why, this February, Jif is on a mission to save the celery by reminding.

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The Campaign: Jif's "Save the Celery" campaign is set to make a splash on February 11, aligning with the excitement of the Super Bowl. Through a strategic partnership with GoPuff, consumers can claim a free jar of Jif via a dedicated microsite, www.savethecelery.com. This initiative is not only generous but also showcases the brand's commitment.

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The fact is that during the game each year, Americans eat a billion wings, but only 14% of people prefer the underappreciated celery. #SaveTheCelery aims to rescue the veggie with heartstring-pulling ads and an offer of a free jar of Jif peanut butter to wing enthusiasts as a plea to save the side celery from being discarded.

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Jif® is on a Mission to Save Millions of Neglected Celery Stalks. PR Newswire Jif Partners with Gopuff to #SaveTheCelery with Free Peanut Butter for the Big Game ORRVILLE, Ohio , Jan. 29, 2024 /PRNewsw.