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Purina has launched a new marketing campaign for its Felix cat food brand entitled 'Felix - It's Great To Be A Cat'. The £3.7m campaign is expected to reach more than 30 million households through TV, on-demand, radio, in-store and social media exposure. Additionally, Felix is launching limited-edition versions of its best-selling 12.

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Scopri chi è il cantante di fama internazionale al fianco di Felix con una nuova canzone che ti coinvolgerà a ritmo di musica… e marachelle!Due leggende, uno.

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The 48-year-old pop star sings "It's Great To Be A Cat", a tune set to feature in new Felix adverts. Williams wrote and created the track, and will also appear in a short film premiering on.

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25th January 2023, UK - Purina, Europe's leading pet care business, announces that Robbie Williams has recorded a brand-new song, as the new voice of the most mischievous cat around, Felix. Felix the cat is, of course, the face of one of the best loved foods for UK cats, with FELIX being one of the recognisable brands in Purina's wide.

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Felix, It's Great to Be a Cat! Life is Delicious! Your cat deserves every day to be their best day ever. That means plenty of adventures and naps, laying claim to every seat in the house, and, at every meal and snack time, delicious and wholesome FELIX cat food. After all, when all you need is family, fun, and Felix.It's Great To Be A Cat!

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It's great to be a cat! Robbie has taken his career as a pop star in a new direction as he will be starring as the voice of cat food brand Felix in an advert, rather than taking to the stage

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"The launch of Felix - It's Great To Be A Cat is an exciting move for the brand as we capitalise on the medium of sound as a powerful way of connecting with cat owners," said Rebecca Marshall, Nestlé Purina Felix Senior Brand Manager. "We've already built an incredibly strong visual for the brand through animation, but now it's time to incorporate audio and enhance this even.

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Robbie Williams è la voce di Felix: ascolta subito la nuova spettacolare canzone e scopri perché "It's great To Be A Cat"Due leggende, Uno spettacolo!

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Two legendary entertainers, one mic! Felix has teamed up with superstar Robbie Williams to bring you THE musical event of the year: It's Great To Be A Cat. C.

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Behind the Scenes de la nueva canción de Felix por Robbie Williams.

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¡Felix tiene una nueva canción! It's Great to be a Cat por Robbie Williams.

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Two legendary entertainers, one mic! Felix has teamed up with superstar Robbie Williams to bring you THE musical event of the year: It's Great To Be A Cat..

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It's Great To Be a Cat! Von Robbie Williams.Let us entertain you! Die perrrrrfekte Kombination! Felix und Superstar Robbie Williams machen ab jetzt gemeinsam.

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Robbie Williams' new single is part of the "It's Great To Be A Cat" campaign from Felix Purina, which went live across Europe on February 2023 to celebrate t.

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It really is great to be a cat! They seem to find endless, unexpected things to play with, they always find the best spots to snuggle up in (including our la.