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WRITTEN BY. EHY. Team. In this quarter's Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans.
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As is the case every year, some seriously memorable food ads aired during the Super Bowl — from Popcorners' "Breaking Bad" homage to Blue Moon's totally unexpected twist to Pringles repackaging.
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Thatchers. Aardman animation studio has a long history in fmcg brand advertising, its output including Chewie the Chewitsaurus, the trombone-playing Lurpak man, and ads for Nestlé, GSK and Kraft Heinz. It's little wonder - in a world of ubiquitous CGI, Aardman's stop motion techniques are a true scroll-stopper.
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5. Own your McSpicy Face - McDonald's. 6. From Memes To Dreams - Popeyes. 7. KindNest - Tim Horton's. Good old fast food ads. From the dawn of advertising, they've been holding a special place in the marketing lore. Often bold, bizarre, and bombastic.
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Published on June 29, 2023. The Grimace Birthday Meal from McDonald's sparked a TikTok trend. This week, Ad Age's expanded "Creativity Top 5" series looks at some of the latest innovations.
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Wednesday, March 27, 2024. Discover the latest food and beverage industry news. Read insights from our team at Adweek, who break down the top commercials and most impactful ads.
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The final face-off between the Philadelphia Eagles and the Kansas City Chiefs happened this past Sunday, and plenty of companies have scored big on their attempt at epic advertising. After watching every Super Bowl food commercial, this is a ranking of all the Super Bowl LVII commercials that will stand the test of time. 1. Pringles: Big Game 2023
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The plant-based food product trend now extends to cream cheese, as Oatly launches its version of the spread in Philadelphia, which just so happens to be the name of the world's leading brand. In a two-minute man-on-the-street style film, local Philadelphians from deli owners to a Ben Franklin impersonator (but no Rocky Balboa) all sample the.
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2. Pizza Hut. One of Pizza Hut's best food ads is the "No One OutPizzas the Hut" campaign from the 1990s. The campaign features a series of TV commercials that show people from all over the world trying to outpizza Pizza Hut, but failing. The ads are also effective because they tap into the consumer's love of pizza.
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Undoubtedly, this was the public's favorite Super Bowl 2023 ad. 2. T-Mobile - The commercial features John Travolta, Zach Braff, and Donald Faison. The 60-sec advert is set to the song of the Grease hit "Summer Nights.". For this reason, the spot reminds us of Olivia Newton-John. 3.
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11. Cottage cheese renaissance. In the dairy case, certain foods never seem to fall out of favor, like flavored yogurt, chocolate pudding, or half-and-half. Cottage cheese, on the other hand, has.
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Food advertising spending in the United States from January 2021 to January 2023 (in million U.S. dollars) Premium Statistic Food ad spend on TV in the U.S. 2019-2021
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11. Ritz - The Ritzcracker. You have to hand it to Ritz: it came up with a killer pun for its 2023 holiday advert. Unfortunately, it seems like the marketing team alighted on the "Ritzcracker" title and then had to find a way to turn it into an ad rather than vice versa.
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The ad world got weird in 2023, and we loved it.Uber, Canal+, Tinder, McDonald's, Ocean Spray. By Brittaney Kiefer & T.L. Stanley & Kyle O'Brien. As 2023 draws to a close, Adweek's annual.
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Reese's Cups Super Bowl 2024 Teaser TV Spot, 'Tennis'. TV commercials, sometimes referred to as TV ads or TV advertisements, are short, typically 30-second videos that air on television during breaks in programming. TV commercials are a type of advertisement that allow brands to promote their products or services on television, and air during.
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We revisit some of the most noteworthy food and beverage ads of the year. By Erika Wheless. Published on December 08, 2023. The return of Grimace was one of the top food marketing moments of the year.
