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The Nike logo was designed by Carolyn Davidson, a graphic design student attending Portland State University, where Phil Knight, one of Nike's founders, was an accounting professor.For her efforts, Carolyn Davidson received only $35. Despite being a simple but famous logo, the swoosh symbol has changed and evolved since its conception.

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Nike, Inc., American sportswear company that is one of the world's best-known brands. It was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, his former track-and-field coach at the University of Oregon. The company was renamed Nike, Inc., in 1971. Its logo, a curved check mark called the "swoosh," is recognized throughout the world.

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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike.Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted.

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The story of the Nike logo is not only about a simple swoosh; it's about an idea that took flight. Back in 1971, a young graphic design student named Carolyn Davidson was approached by Phil Knight, the co-founder of Nike, to design a logo for his growing athletic shoe company. Davidson worked diligently and came up with the Swoosh, a simple yet powerful symbol that would change the world of.

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The Swoosh. The history of Nike's original logo is well known. Coming off the Blue Ribbon Sports days, co-founder Phil Knight's newly named Nike needed an official mark. Portland State University.

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The original logo for Phil Knight's Blue Ribbon Sports was designed in 1964.; Davidson's original 1971 Swoosh logo for Nike Shoes featured a simple, curved line.; Back in 1978, the Nike symbol was refined with a bolder, thicker design.This is the first time we see the addition of the new wordmark, which featured Davidson's modified Futura Bold font.

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The wing shape, which represents the Nike company, is very illustrative and need no further commentary. It is known to everyone. It's hard to imagine that before the Nike logo did not exist at all. Since 1963, when amateur runner Phil Knight took the first steps towards creating a future empire, it took 8 years to create a Nike logo.

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The Nike Logo's Evolution. The Nike emblem is one of the most iconic and popular logos in history. The swoosh is so famous that most of the company's recent ads omit the Nike name altogether and use just the logo, often alongside their tagline "Just Do It.". The Nike logo was designed by Carolyn Davidson, a graphic design student.

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The Nike Swoosh was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Knight, then an assistant professor at PSU, wanted a logo that conveyed motion and agreed on Davidson's design, paying her just $35 for her work. image credit: Nike. The Swoosh is more than just a checkmark.

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The Nike logo history: 1964-71. (Image credit: Nike) Nike as a company began life in 1964 as Blue Ribbon Sports. Headquartered in Beaverton, Oregon, the sportswear firm was founded by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. The logo was a set of interlacing letters (BRS) with the.

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As one of the world's most well-known logos, it has come to hold so much meaning: a symbol of performance and principle, innovation and irreverence, creativity and change. It has been illustrated and 3D'd. Shaved into haircuts and tattooed onto bodies. It was artistically remixed by the late, great Virgil Abloh in so many brilliant ways.